Master the Art of Securing Listings: How to Call For Sale By Owners (FSBOs) and Get the Listing in 2025

With the real estate industry continuously evolving, the need to stay ahead of the curve is paramount. This guide will help you navigate one of the most critical aspects of the real estate business: securing listings from FSBOs. Follow these step-by-step instructions to learn how to effectively call FSBOs and get the listings efficiently.

Step 1: Preparation

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• Research

  Before making a call, gather as much information as possible about the FSBO. Understand their reasons for selling, the property’s features, and its market value. The more prepared you are, the more confident you will appear, increasing your chances of securing the listing.

• Plan Your Approach

  Create a script to guide your conversation. However, remember to stay flexible and adapt according to the FSBO’s responses.

Step 2: Making the Call

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• Introduce Yourself Professionally

  Set the tone for the rest of the conversation by introducing yourself professionally and courteously. Briefly explain why you’re calling and indicate that you understand they’re planning to sell their property.

• Ask Open-Ended Questions

  Encourage FSBOs to talk more about their property and their expectations. This will give you more insights and help you tailor your services to meet their needs.

Step 3: Addressing Concerns and Objections

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• Listen Actively

  Active listening will help you understand the FSBO’s concerns and objections. This understanding is key to addressing these issues effectively.

• Offer Solutions

  Present yourself as a solution provider. Explain how your expertise and services can help them in their sale process, and how you can potentially get them a better deal.

Step 4: Closing the Call



• Summarize the Conversation

  Before ending the call, summarize the key points of the conversation. This will help ensure both you and the FSBO are on the same page.

• Arrange a Follow-Up

  Finally, arrange for a follow-up call or meeting. This demonstrates your commitment and keeps the door open for future communication.

Conclusion: Seize the Listing

By mastering these steps, you are well on your way to becoming an expert at securing FSBO listings. Remember, the key lies in preparation, effective communication, addressing concerns, and diligent follow-ups. Keep practicing these steps, and you’ll soon see a significant improvement in your success rates.

Now, pick up the phone and start calling! The next listing might just be a phone call away.

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