One of the most successful strategies to grow your real estate business is through referrals. But, what if you could get more referrals from past clients without even asking for it? The key is to provide excellent service that creates a memorable experience. In this blog, we’ll walk you through step-by-step how to make this happen.
Step 1: Provide Outstanding Service
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There is no replacement for excellent service. It’s the cornerstone of any successful business, and real estate is no exception. When you exceed clients’ expectations, they become your ambassadors, recommending you to their networks.
Going the Extra Mile
- Underpromise and overdeliver: Always deliver more than what your clients expect from you.
- Be available: Show your clients that you are there for them, no matter what time of day.
- Keep your clients informed: Regularly update your clients about the progress of their transactions.
- Send holiday and birthday cards: This simple gesture shows that you value your relationship with them.
- Offer home maintenance tips: Share valuable information that helps them maintain their property.
- Invite them to networking events: It could be a great opportunity for them to meet potential business partners.
- Boosts online presence: Positive reviews increase your visibility on the internet.
- Builds trust: People trust online reviews as much as personal recommendations.
- Improves SEO: Reviews contribute to SEO, helping you rank higher on search engine results.
- Video testimonials: A video of a satisfied client sharing their experience can be more convincing than written words.
- Case studies: Share detailed accounts of how you’ve helped clients overcome challenges in their real estate journey.
Step 2: Nurture Relationships After Closing
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One common mistake that real estate agents make is to stop communicating with clients after closing a deal. Instead, consider every closed deal as the beginning of a long-term relationship.
Staying in Touch
Step 3: Encourage Online Reviews
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Online reviews are the modern-day word-of-mouth. Encourage your clients to leave reviews on platforms like Google, Facebook, and Yelp. Positive reviews improve your online visibility and attract more potential clients.
Benefits of Online Reviews
Step 4: Share Testimonials
Sharing testimonials from satisfied clients on your website or social media platforms can be a powerful way to attract new clients. Testimonials provide social proof and demonstrate your expertise in the field.
Ways to Share Testimonials
In Summary
Getting more referrals from past clients without even asking for it is all about providing outstanding service, nurturing relationships after closing, encouraging online reviews, and sharing testimonials. When you focus on these areas, you’ll find that referrals naturally come your way. Remember, in the real estate business, your clients’ satisfaction is your greatest marketing tool.